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Where Quartz began

For over 40 years, we have partnered with our provider sponsors to provide care and coverage to our communities

1983

HMO of Wisconsin Insurance Corporation forms as one of the nation’s first rural-based HMOs

1994

HMO of Wisconsin Insurance Corporation and U-Care HMO, Inc. become Unity Health Plans Insurance Corporation (Unity)

1995

Gundersen Health Plan, Inc. (GHP) incorporates in Wisconsin as a non-stock service insurance corporation

2016

HMO of Wisconsin Insurance Corporation and U-Care HMO, Inc. become Unity Health Plans Insurance Corporation (Unity)

2017

Unity, GHP, Physicians Plus Insurance Corporation (PPIC), UW Health, UnityPoint Health – Meriter, and UnityPoint Health (UPH) formalize plans to collaborate, UPH becomes a company owner

2017

The Quartz brand is introduced, integrating Unity, GHP, PPIC, and Quartz

2021

Advocate Aurora Health becomes a minority owner in Quartz Health Plan Corporation

2022

Quartz announces Dual Eligible and Medicaid SSI plans to expand coverage in our communities.

2026

Quartz launches the Quartz Level Funded product

Contact us

Quartz is committed to providing superior customer service. That’s one reason we offer so many ways to reach us.