Quartz is proud to announce that Siva Balu has joined the company as the new Senior Vice President, Chief Information and Digital Officer. Siva brings with him over 24 years of experience in business strategy, digital transformation, and change management, positioning him to drive forward the company’s mission of delivering well-living solutions.
“We are thrilled to welcome Siva to Quartz,” said Quartz President and Chief Executive Officer Christine Senty. “His visionary leadership and extensive expertise in digital technology and health care align perfectly with our goal of innovating the ways we empower our members and communities to create a life well-lived. Siva’s track record in digital transformation and business growth will be instrumental in continuing to drive Quartz’s success.”
Siva is a dynamic, results-driven leader who has spearheaded a variety of high-growth initiatives across health care, technology, and digital platforms. In his most recent role at UnitedHealth Group, Siva led digital technology for the Ancillary and Individual business lines, driving significant advancements in these areas. Prior to that, he led a nationwide digital transformation at the YMCA of the USA, building the Y Cloud platform and launching innovative tools such as universal mobile apps, virtual health content, CRM, big data analytics, and more.
“I am excited to join Quartz at such a pivotal time in the health care industry. Quartz’s commitment to innovation and member well-being aligns perfectly with my passion for using technology and digital transformation to create meaningful change. I look forward to working with the talented leadership team at Quartz to drive forward new digital solutions that will enhance the member experience, streamline operations, and ultimately deliver more personalized, accessible health care solutions to the members and communities we serve.”
Siva’s long-standing career includes over two decades at Blue Cross Blue Shield, where he oversaw technology initiatives that enhanced consumer experiences for over 110 million members, helping to reduce operational costs and address social determinants of health. His strategic use of cutting-edge technologies such as artificial intelligence, big data, cybersecurity, and blockchain further solidified his reputation as a pioneer in the health care and tech industries.
Siva holds an MBA from Lake Forest Graduate School of Management, an Executive Master’s in Strategy and Innovation from Harvard, and an Executive Master’s in Artificial Intelligence from MIT. He is also a sought-after keynote speaker and serves on the boards of several nonprofit organizations, contributing his expertise to fostering diversity, equity, inclusion, and belonging (DEIB).
About Quartz
Quartz Health Solutions, Inc. (Quartz) is jointly owned by Advocate Aurora Health, Gundersen Health System, UnityPoint Health, and UW Health. The company manages four provider-owned health insurance plans: Quartz Health Benefit Plans Corporation, Quartz Health Plan Corporation, Quartz Health Plan MN Corporation, and Quartz Health Insurance Corporation. As a third-party administrator, Quartz also services self-funded health plans. Through an extensive provider network, Quartz focuses on local, community-based health care and services for customers who live in Wisconsin, Illinois, Iowa, and Minnesota. Quartz Health Solutions, Inc., Quartz Health Benefit Plans Corporation, Quartz Health Plan Corporation, Quartz Health Plan MN Corporation, and Quartz Health Insurance Corporation are separate legal entities.
