Urinary incontinence affects millions of older adults and can significantly impact their physical, emotional, and social well-being. Yet many patients don’t bring it up—often due to embarrassment or the belief that it’s just a normal part of aging.

By addressing bladder control proactively, providers have an opportunity to identify concerns early, offer effective treatment options, and help improve quality of life for their patients. When patients feel heard, respected, and supported, it leads to better outcomes across the continuum of care.

We encourage you to incorporate bladder control conversations into routine care—especially with older adults and high-risk patients. Even brief discussions can make a meaningful difference. Many cases of incontinence are treatable with early intervention, and patients often feel relief when their provider initiates the conversation.

Consider these actionable steps during visits:

• Ask open-ended questions about bladder health as part of routine assessments.

• Normalize the topic by explaining how common incontinence is, especially with age.

• Screen high-risk populations, including older women and men, those with chronic conditions, and individuals on certain medications.

• Provide reassurance that treatment options are available and often effective.

• Document and follow up on bladder health concerns at future appointments.

• Educate patients on lifestyle strategies, pelvic floor exercises, and when to seek specialty care.

A proactive, empathetic approach can lead to better health outcomes, reduced complications, and stronger patient satisfaction.

Thank you for your continued commitment to delivering high-quality, patient-centered care.