History

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The Quartz family is comprised of four underwriting companies: Quartz Health Benefit Plans Corporation, Quartz Health Insurance Corporation, Quartz Health Plan Corporation and Quartz Health Plan MN Corporation. United, yet separate legal entities, we are driven by our mission to help people live healthier – including our more than 300,000 members.

Quartz Health Benefit Plans Corporation

Formed in 1994, Quartz Health Benefits Plans Corporation (formerly known as Unity) is an affiliate of UW Health, Gundersen Health System® and UnityPoint Health–Meriter. Quartz focuses on community-based health care and direct access to UW Health, Gundersen Health System, UnityPoint Health-Meriter, SwedishAmerican and other local health care providers.

Quartz Health Plan Corporation and Quartz Health Plan MN Corporation

Founded in 1995 with members in Wisconsin, Minnesota, Illinois and Iowa, Quartz Health Plan Corporation and Quartz Health Plan MN Corporation are affiliates of Gundersen Health System, UW Health and UnityPoint Health–Meriter. Formerly known as Gundersen Health Plan and Gundersen Health Plan Minnesota, these entities offer a variety of plans focusing on the Medicare and Medicaid sector, including a Medicare Advantage product, Senior Preferred HMO.

Quartz Health Insurance Corporation

Formerly known as Physicians Plus Insurance, Quartz Health Insurance Corporation earned national recognition as a managed care organization focused on providing high-quality, innovative products to improve the health of its members and the community. Founded in 1986, the company offers health insurance to select members in south central Wisconsin.


History


2019

In May, our legal names changed to align with the Quartz brand, simplifying the customer experience.

  • Unity Health Plans Insurance Corporation became Quartz Health Benefits Plans Corporation
  • Gundersen Health Plan, Inc. became Quartz Health Plan Corporation
  • Gundersen Health Plan Minnesota became Quartz Health Plan MN Corporation
  • Physicians Plus Insurance Corporation became Quartz Health Insurance Corporation

2018

Quartz expands its Senior Preferred Medicare Advantage plans to Northern Illinois. SwedishAmerican, a division of UW Health, has cared for members throughout northern Illinois and southern Wisconsin for more than a century. In collaboration with Quartz, seniors now have access to world-class health care and affordably priced Medicare coverage through SwedishAmerican. As a Medicare Advantage plan, SwedishAmerican Senior Preferred offers plan options with or without prescription drug coverage, hearing and vision benefits, and preventive and wellness programs designed to help keep seniors healthier.


2017

As of August 7, all UnityPoint Health – Meriter facilities and providers, including both primary and specialty care (UnityPoint Clinic - Madison), are available in-network to members of Unity per their plan’s network structure. This step is essential to improving access and coordinating care among the patient population UW Health collectively serves with UnityPoint Health - Meriter.


The Quartz brand is introduced. Integrated under the Quartz brand, Gundersen Health Plan and Unity Health Insurance have greater scale to deliver a seamless service experience for customers and partners of the health insurance plans. The Quartz brand represents the successful and ongoing transition to an integrated company with a combined heritage of 45 years. Going forward, Gundersen and Unity will continue to be licensed health plans and to market products under those names. Members of Gundersen or Unity will remain insured by Gundersen or Unity, as affiliates of Quartz. Quartz also continues as the third-party administrator for self-funded health plans.


UW Health, UnityPoint Health, UnityPoint Health-Meriter (Meriter), Physicians Plus Insurance Corp., Unity Health Plans Insurance Corp. (Unity) and Gundersen Health Plan have formalized plans to collaborate. All organizations have signed formal agreements and the Federal Trade Commission (FTC) has completed its regulatory review, clearing the way for finalizing the agreements. State insurance regulators must approve the insurance transaction before it is finalized. Eventually, the combination of Physicians Plus, Unity and Gundersen Health Plan will give members a greater choice of providers, products and plans.


2016

Unity Health Insurance, affiliated with UW Health and Gundersen Health System, is recognized as one of the nation’s highest-rated private health insurance plans for its commercial HMO and POS products by the National Committee for Quality Assurance (NCQA), a non-profit organization that evaluates and accredits insurance plans across the country. The recognition is part of NCQA’s Private Health Insurance Plan Ratings 2016-2017. Unity has also consistently maintained an Excellent Accreditation status through NCQA since 2002.


Leaders at UnityPoint Health - Meriter, UnityPoint Health, UW Health, Physicians Plus Insurance Corporation and Unity Health Plans Insurance (Unity) and Gundersen Health Plan (GHP) signed two non-binding letters of intent (LOI) to explore potential collaboration between the organizations. This is the first step in a larger, complex process that provides the opportunity for the organizations to explore potential benefits for patients, families and the community.


Formal agreements documenting integration between Unity Health Insurance and Gundersen Health Plan were completed. The integration combines operations of the two insurers, not the health systems with whom they are affiliated. Both insurers have a long presence in their local markets. Under the new structure, Unity and GHP will be co-owned by UW Health and Gundersen Health System. The integrated entities will serve members throughout southern and western Wisconsin, and parts of Illinois, Iowa and Minnesota. The new size, range of products and expanded geography enhances the companies’ ability to leverage best products and practices, and grow beyond current service areas. The integrated organizations serve approximately 269,000 members.


2015

Unity Health Insurance is recognized as one of the nation's highest-rated private health insurance plans for its commercial Health Maintenance Organization (HMO) and Point of Service (POS) products by the National Committee of Quality Assurance (NCQA). NCQA introduced a new rating system this year, using three broad measures to rate health plans: consumer satisfaction with the plan, clinical quality and an assessment of the plan’s quality processes. Overall, Unity was rated 4.5 out of 5 among private health insurance plans. Of the 606 private plans eligible, NCQA identified 491 that reported enough data to be rated. Unity has also consistently maintained an Excellent Accreditation status through NCQA since 2002.


Unity Health Insurance announced the formation of a new wholly-owned subsidiary, Quartz. Quartz is a third-party administrator (TPA) that offers a wide range of administrative services to help businesses manage their costs while providing high-quality health benefit programs for their employees.


Unity Health Insurance and Gundersen Health Plan begin exploring a partnership announced by the signing of a letter of intent. The goal of a partnership is to help facilitate a way for patients to access local health care and to help manage the health of larger populations, utilizing the best of each organization’s products and practices


2014

Unity Health Insurance is recognized for the tenth consecutive year as one of the nation’s top 50 health plans for Health Maintenance Organization (HMO) and Point of Service (POS) products according to the National Committee for Quality Assurance’s (NCQA) Private Health Insurance Rankings 2014-2015. Unity also received a sixth Excellent Accreditation from NCQA for its commercial HMO and POS plans, and a third Gold Award from the Wellness Council of America (WELCOA) for its employee health and wellness program.


2013

Unity Health Insurance has been recognized for the ninth consecutive year as one of the nation’s top 50 health plans for Health Maintenance Organization (HMO) and Point of Service (POS) products according to the National Committee for Quality Assurance’s (NCQA) Private Health Insurance Rankings 2013-2014. Unity also received a fifth Excellent Accreditation from NCQA for its commercial HMO and POS plans, and a second Gold Award from the Wellness Council of America (WELCOA) for its employee health and wellness program.


2011

Unity Health Insurance receives the Gold Award from WELCOA.


2010

Unity Health Insurance receives a fourth Excellent Accreditation from the NCQA for its commercial HMO and POS plans.


2008

Unity Health Insurance receives the Silver Award from WELCOA for its employee health and wellness program.


2007

Unity Health Insurance receives a 3rd Excellent Accreditation from the NCQA for its commercial HMO and POS plans.


2005

Unity Health Insurance becomes a wholly owned subsidiary of University Health Care, Inc. (UHC) and an affiliate of the University of Wisconsin Hospitals and Clinics Authority (UWHC) and the University of Wisconsin Medical Foundation (UWMF). Unity receives a second Excellent Accreditation from NCQA for its commercial HMO and POS plans.


2002

Unity Health Insurance receives an Excellent Accreditation status from NCQA for its commercial HMO and POS plans.


1998

Unity Health Insurance introduces one of the region’s first exercise reward programs.


1997

University Health Care (UHC), University of Wisconsin Health Care (UWHC) and University of Wisconsin Medical Foundation (UWMF) adopt a new identity known as UW Health.


1994

Unity Health Plans Insurance Corporation was formed by combining membership of HMO of Wisconsin Insurance Corporation and U-Care HMO, Inc.


1983

HMO of Wisconsin Insurance Corporation was formed as one of the nation’s first rural-based Health Maintenance Organizations.